GalleryID was born from real game-day experience, built with photographers and athletic departments in mind. We set out to solve the problem both know too well: getting the right name on the right photo, fast.
The Problem
Your phone buzzes. Someone needs a photo of an athlete for a story going live in the morning. You have hundreds of galleries with hundreds of photos, and the right one could be in any of them. Now you're scrolling through folders, squinting at thumbnails, trying to match a face to a name.
That was the problem. Not the capturing. The finding. The searching. The time spent digging through files because nothing was tagged and nothing was organized.
GalleryID exists because we lived that exact scenario, and decided to build the tool we wished existed. A purpose-built platform that puts athlete names on your photos so you can find them at the click of a button. For photographers who need to deliver fast and athletic departments that need photos organized, searchable, and ready when the call comes in.
The shift
The archive is the goal. The tagging is the unseen labor standing in the way, even when someone is paying for it. GalleryID closes that gap by handling identification automatically and writing the names directly into the photo file's metadata, so the names are there when the file is sent anywhere.
How we built it
GalleryID started as a face recognition tool. It grew into something bigger. Today it's a searchable home for your photo archive. Find any athlete in seconds. Review matches with one click. Add names by hand when you want to.
Face recognition alone misses too much. So we built MatchID to read the face and the rest of the image together. That extra context means helmets, sunglasses, and tough angles still get identified, where standard face recognition usually gives up.
It's not magic. Helmets, sunglasses, visors, and goggles still pose a real challenge, and tough lighting or low-resolution shots can reduce match probability. MatchID closes a lot of that gap with the team and event context, but uncertain matches still land in the review queue so you stay in control of what ships. Confidence scoring is honest, not aspirational.
How We're Different
Purpose-built for sports photographers and athletic departments, not adapted from generic photo tools.
MatchID, roster matching, and naming are included in all paid plans, starting at $10/month. No add-ons, no premium tiers gating the core features.
When you download photos from GalleryID, athlete names are written into the XMP and IPTC PersonInImage metadata. Import into Photo Mechanic, Lightroom, or Capture One and the tags are already there.
Face recognition alone doesn't work well through helmets, sunglasses, visors, or goggles. MatchID grew into a multi-layer approach that adds team and event identification to the face match, so a lot of those tough shots still get named, and uncertain ones land in the review queue.
Choose your storage level and the MatchID credits come with it. Upload as many photos as you want. No bandwidth charges, no hidden fees. See the price, know what it costs, upgrade or cancel anytime.
Built for game-day conditions: varied lighting, action blur, multiple jerseys in frame, opposing-team identification when you upload their roster. Generic photo tools can't do this.
FTP and SFTP export to your existing server, clients, or wire service. Photo Mechanic compatibility built in. Or use GalleryID as your photo library. Athletes found at the click of a button.
What We Believe
Built to meet the needs of photographers and athletic departments, shaped by years of experience and seeing their pain points firsthand.
Everything else (tagging, organizing, exporting) should be as fast, as invisible, and out of the way. If you're spending more time on a keyboard than behind a lens, something's broken.
We speed up tagging considerably. A wrong tag is worse than no tag. Uncertain matches are flagged for human review instead of auto-approved. Your reputation is on the line when you deliver tagged photos, so we make the review fast without cutting corners.
MatchID and roster matching are included in all paid plans, not locked behind premium tiers. Need more matches for a big season? That's available. Enterprise storage options exist too. But the core tool works out of the box.
Years of sideline experience and real conversations with athletic departments shaped this product. If a feature doesn't help someone tag, find, or deliver photos faster, we don't build it.
Who It's For
Freelancers, stringers, and full-time sports photographers covering prep, college, and pro. Upload hundreds of photos and get them tagged without the manual work.
Communications, marketing, creative, development, and recruiting: everyone who needs athlete photos across multiple sports and seasons.
No add-ons. No upsells. No surprises.
Naming included in all paid plans.
No credit card required · 14-day free trial